An overview of consumer behavior and how marketers apply this information in order to position a product or service to appeal to its target. It describes tire classical schools, tire managerial schools and the behavioral schools of marketing and examines their influence in shaping consumer behavior.
Discuss as much as you can why you think consumer behavior is the bedrock of marketing.
The lesson addresses consumer behavior in marketing consumer behavior is explained and the way companies learn about consumer.
Free essay: ''consumer behavior is the bedrock of marketing from the perspective of this statement, explain the relevance of the study and. Why do we study consumer behavior if we know why consumers choose the products, we have a better chance of gravitating them towards.